With innovative household solutions, Lux has been improving the health of people around the world for more than 100 years. With comprehensive social media management, Putz & Stingl skilfully assists the company in reaching B2C as well as B2B customers.
As part of the social media strategy for Lux Austria, Putz & Stingl implements both individual product postings and several weeks lasting campaigns. “Due to the diverse uses of the products, the main focus is on addressing different target groups in a specifically but differentiated manner,” states project manager Tamara Soffried. The full-service communications agency in Mödling also takes care of the graphic design of the image and video material and prepares it appropriately for the B2C and B2B target groups. A detailed content plan puts the broad product portfolio of Lux Austria in the spotlight in a varied way.
In 2020 and 2021, the agency also successfully implemented the company’s internal kick-off events for the start of a new business year.
Fotocredit: Putz & Stingl/Lux Österreich GmbH