Marketing & Social Media
Marketing is many things, but above all it’s versatile. Since marketing is focused on customers, it is part of every company’s basic philosophy. It is also an umbrella term for all direct and indirect promotional activities, so it is closely associated with advertising and public relations measures. As a full-service agency, we handle various aspects of marketing in our daily work – both for events and PR – and offer our clients an extensive toolbox of different marketing instruments. Creative marketing campaigns are just as much a part of our standard repertoire as online and social media marketing. Irrespective of the target group and medium, and the method of implementation, ongoing strategic planning and follow-up evaluation are both vital in marketing campaigns, so that conclusions can be drawn regarding the campaign’s success.
Content is King! Content marketing reaches a company’s target groups with a mix of information and entertainment, winning them over with high-quality, convincing content and unmistakeable added value. Advertising messages take a back seat. Content marketing can include blog articles, podcasts, videos, studies and press releases.
Extraordinary times call for extraordinary measures. We live in an age of abundance and are constantly confronted with a profusion of stimuli. Guerrilla marketing opens up interesting and surprising advertising possibilities that are guaranteed to grab attention. Whether at points of sale or in the middle of everyday life, these promotional activities highlight a company’s range of services and induce sales.
Online marketing has become an important marketing discipline. Paid, owned and earned media are the three main categories of content in the online world. Good online marketing is made up of an expert mix of all three. Paid media comprises every form of paid advertising on the internet – from online banners to social media ads on Facebook, Instagram and other channels. Owned media covers all of a company’s own online channels, like corporate websites, blogs, newsletters and social media accounts. Together, paid media and owned media can result in earned media – independent distribution of the company’s content by users. Targeted content marketing, PR and search engine optimisation are useful tools for distributing high-quality, relevant and interesting content.