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Communication strategy for LOCMASTA – from brand positioning to search engine optimisation

As a joint venture of the LTE-group, ÖBB Train Tech (ÖBB-Technische Services GmbH) and ELL Austria LOCMASTA offers light maintenance and corrective work for rail vehicles. Putz & Stingl supported the newly founded drive-in locomotive facility in Gramatneusiedl from the development of the communication strategy to the implementation of their website.

Before starting with the conception, a unified communication strategy was developed in a target group & core message workshop. On the basis of this, a structured page layout was then created. The website was then programmed and content was written – designed and optimised for search engines. “We are very pleased to have been able to accompany and help shape this project so extensively from the very beginning,” says project manager Nina Witti proudly.

In addition to the implementation of the website, Putz & Stingl is responsible for press and communications work as well and actively helped design LOCMASTA’s LinkedIn presence.

You can find the LOCMASTA website here:

Photo Credit: Putz & Stingl/Matthias Haiböck

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